From 430 Units to 1,600 Units: Manager Chen from Lianjiang, Fujian’s Six-Year Growth Journey with Yuejiujiu

In the Electric Tricycle market of Lianjiang, Fujian, Mr. Chen — the owner of Fengda Tricycle — has been closely tied to the Yuejiujiu brand for years. Today he runs one flagship store and fifteen township distribution outlets, with annual sales holding steady at around 1,600 units. Looking back before 2017, however, his business was hitting a wall: although his sales of another tricycle brand were not bad at all, the manufacturer kept raising yearly targets, rebates arrived slowly, and working capital pressure kept piling up day after day. On top of that, more and more stores selling that same brand were opening around him, price transparency triggered vicious competition, and his margins kept shrinking.

The turning point came at the Spring 2017 exhibition. Mr. Chen noticed Yuejiujiu at first glance: an original Guangdong factory, stainless-steel frames with rock-solid quality, and a freshly launched exclusive-distributor policy that meant no one around him was over-saturated with the same brand yet. Thinking he had little to lose, he started with just 50 Yuejiujiu tricycles as a trial. To his surprise, all 50 units sold out in only 45 days. The enthusiastic market response convinced him to switch fully from the old brand to Yuejiujiu and begin formal cooperation.

What made Mr. Chen especially grateful was that Yuejiujiu offered not only great products but also practical, hands-on support. In the early days, the factory subsidised storefront signage and promotional materials, and even paid six months of rent directly to the landlord up front so he could focus purely on stocking and selling without bearing heavy upfront costs. His store was upgraded with the unmistakable "Yuejiujiu red" signage. To lift his operating skills, the manufacturer organises quarterly training for Mr. Chen and his distribution partners — from breaking down product selling points to sharing practical operating tips — content that is genuinely useful and immediately convertible into sales. On the marketing side, a regional account manager spends two fixed days a month visiting township markets with Mr. Chen, displaying vehicles together, handing out flyers, and explaining product advantages to customers on site. Tickets are issued right after a deal, so stock now turns over about a week faster than before.

Over the past six years, Yuejiujiu tricycle sales at his operation have leapt forward: from 430 units in 2017 to 1,600 units in 2024, holding growth for six straight years. Distribution outlets have grown from the original 5 to 15, covering Lianjiang, Luoyuan and Mawei along the coastal line. Asked about the future, Mr. Chen is full of confidence: "We'll keep following the manufacturer's playbook to open more outlets. The 2025 goal is crystal clear — break through the 2,000-unit mark!"